Dear Readers,
It has been a while since I wrote a post on gadgets. I thought it is about time I got back to writing regularly. This is my first attempt at getting back on track.
So let us talk about the so called “Flagship Killer”, shall we? This is a device that has been touted as the best Android device ever by many tech gurus and has also earned the respect of people from the “i” world. If I may say so myself, with the numerous number of reviews that I have read on android blogs (yup, I do read them too) and video reviews on youtube almost all of which have received thousands of views, the device does deserve a solid chance at being a top contender amongst the best devices of 2014. Here is a snapshot of the devices’ specifications that would make you wonder that this should be close to $500 in price at the least:
Specifications
Display: 5.5 inch full-HD 1920x1080p with Corning Glass 3
OS: CyanogenMod 11S – Android Lollipop ROM coming soon
CPU: 2.5 GHz quad-core Snapdragon 801
RAM: 3GB
Storage: 64GB (54GB usable)
Cameras: 13 MP (rear), 5 MP (front)
Connectivity: Wi-Fi, 3G/4G/2G, GPS, Bluetooth, microUSB
Battery: 3,100mAh
Dimensions: 152.9 x 75.9 x 8.9 mm
Weight: 162 grams
Price: Rs 21,999 (64 GB) – $350 approx
Marketing Hack:
Enough about the specifications. The biggest reason I’ve been keenly following both the company and the product is because they seem to have got their product and marketing philosophies right. They have not adopted crazy traditional marketing tactics to promote the product. What they have done brilliantly is to use a marketing hack of sorts by getting a product so good in specs into the hands of those few who appreciate it and would RAVE about it, especially because they’d be most probably be the only ones amongst their friends circle who own one. Plus they have either intentionally or by chance had the supply at a level where they are perpetually fighting to keep up to the demand. Creating a sense of hyped demand for the demand. Their exclusive deal to sell through Amazon was a good move too. Albeit the invite only system could be an irritant, it seems to be doing the trick for then in terms of spreading the word. People seeking these invites are relentless and often times ready to pay fit then too.
The device itself does not look or feel cheap in the hand and so they’d be proud to flaunt it, much like how iPhone users do.
Kudos to OnePlus for having made the so called Flagship Killer. Others have promised but seldom delivered and that included Google themselves with their Nexus line if devices. Only time will tell if OnePlus will be able to turn this story into one of immaculate success in the long run. I surely hope this is not a one-shot wonder and that the Chinese Manufacturer has got the fuel in the tank to take on the big guns at a game they are far too familiar playing.
I’m already looking forward to the OnePlus Two and other devices this company is likely to release soon. Good luck OnePlus…
A detailed review of the device shall ensue soon…
Thanks for reading
“TeCH_SiD”
The Gadget Obsessed! 