Project “ARA”

Ever wondered if you Samsung, Apple, Sony would come to you and ask you “Ms./Mr. ________, what size screen would you like on your next smartphone? Would you like a 10mp camera or 16mp? Do you want the battery to last two days or a days back up is good enough so we can add more juice to your phone?”.
Well I know this seems like fantasy, but it soon could be real with what Google is attempting to make a success and that is “Project ARA”.

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A modular block that is an Endoskeleton for other components to be affixed onto it as per their convenience. The user can pick and choose what components to fit onto the block and they could create the best possible phone for their use and it would be one of a kind…

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With the possibility of building millions of combinations on the block, the limitless possibilities could mean that 6+ billion people could have a unique phone each if required.
Project ARA is the beginning of something  phenomenal in the drive for customizable smartphones… May this be the much needed revolution in the smart devices space.

About time we had some disruptive technology come along and change things for good.

Some expert opinions are here:
Joshua Topolsky